Personal Branding photography is one of the most effective ways you (the small business owner, entrepreneur or professional) can market your expertise or even grow your business. In fact, It’s an essential marketing tool that any one who wants to be taken seriously must have.

Your branding photos are the new way your customer will window shop for your product, service or expertise and they will decide whether they want to swipe right and check you out or swipe left and leave you wondering where you went wrong.

There’s no question that first impressions matter. Invest in yourself and show up the right way. Personal Branding photos are also a key way to build trust with your audience by showing them who you are and what you do. Your potential client will decide whether they want to know more about you and what you offer in seconds. Do you want to be the Beyonce of what they are looking for or the forgettable alternative?

Hint: Always be Beyonce.